ProSiebenSat.1 and Discovery Communications are to expand Germany’s mobile video and OTT marketplace through a joint venture. At launch, the streaming service will bring together the seven channels included in ProSiebenSat.1’s current 7TV mobile offering and Discovery’s free-to-air German channels DMAX and TLC. The service will initially be delivered to consumers under the 7TV brand using its app and underlying technology platform.
The 7TV app has already received approximately six million downloads since launching in 2014. Both partners are expected to provide the joint venture platform with significant marketing and promotion. A search for a chief executive to lead the joint venture is currently underway.
