In the demo, the HLD prototype is first compared to the RGB LED projector. The red and blue LEDs are common for both platforms, with the green LED swapped out for the green HLD module. The green HLD module has a slightly difference chromaticity but offers much higher light output. This simultaneously allows the red and blue LEDs to be driven a bit harder leading to a more than 2X higher light output, depending upon the mode, with roughly similar color performance. However, the visual impact of the higher luminance is very noticeable, especially in a room with a lot of ambient illumination, which will tend to desaturate colors and reduce contrast.
While the above mentioned figures are from a lab-made mockup demo, Philips also foresees that actual measured numbers on brightness of the HLD LED could even be exceeded by professional OEMs.
It is also important to mention that Philips is bringing an upgrade of the Gen2 HLD LED version to the market, both for green and yellow HLD LED, which will be named 203+ and 303+. These solutions will be upgraded with new LEDs inside but also be étendue-designed to match 0.5″ DMDs, which are seen to be the future leading DMDs with 4K and 1080p resolutions among others in the screenless TV market. This upgrade simultaneously enables increased screen brightness and higher efficiency of the light source, thus less power consumption.
The second comparison Philips showed in their CES suite was to a common laser phosphor-based projector from a well known international brand. Laser phosphor solutions can be somewhat brighter, but they often trade off color performance to get there. Some laser phosphor-based projectors can do both, but now they sacrifice light/energy efficiency. This is not a good option for the mobile projector market.
The Laser projector has higher light output than the RGB LED projector, but it has weak performance in the red and green leading to an orangish red, with light output still below market requests, said Philips. This weak color performance is evident from Figure 3 which shows the orange-shifted red primary and a desaturated blue primary.
Philips also pointed to another potential issue with the laser phosphor projector – blurring of fast moving objects. Such effects are not uncommon in LCD display, but not so much in DLP projectors. The company theorizes that the 120-240Hz rotation rate of the phosphor wheel may have something to do with it as well as the slow extinction of the phosphor material. Gamers, a popular purchaser of these projectors, may find this artifact objectionable. HLD LED solutions modulate at 1KHz and do not show this effect.
While the demo above featured a green HLD LED module, Philips has also developed a yellow HLD module combined with a blue LED (P2W) which is in use today in projection solutions. For example, the 3LCD-based projector from Coship is called “H1 Nature TV
” in China. This was introduced in September 2017 for ~ 25000 RMB (~3200 EUR, ~3900 $US). It offers 3600 lumens in bright mode and 2800 lumen in video mode. It looked quite good in the Philips suite at CES, showing great brightness in ambient environment, and good color performance.
Coship 3LCD HLD Projector in the Bright Philips Suite at CES 2018
Philips sees the “Screenless TV” market divided into two segments – stationary screenless TV and Pocket/Smart screenless TV.
In the stationary segment, they define this as a TV replacement segment where an ultrashort throw projector is hard and soft bundled with a screen and/or audio solution. So called “Laser TVs” from the likes of Hisense and Changhong are part of this category.
In the Pocket/smart screenless TV segment, the idea is to have a projector that does NOT REPLACE the main home TV, but can be a secondary or portable TV. It contains smart TV functionality so it can be connected to a set top box or stream content from cloud-based services.
Market Segmentation of the Screenless TV Market
Futuresource Consulting tracks this screenless TV segment and now expects WW shipments of screenless TVs to surpass 0.5 million units in 2017 – a year on year growth rate of over 30%.
The consulting firm estimates that screenless TVs will take a little more than 30% of the worldwide home projection market in 2017 (this segment does on include pico projectors with a footprint smaller than a smartphone). However, when focusing only on China, this figure will exceed 60% of the domestic market. The rest of the world meanwhile will remain below 10% representation from screenless TVs during 2017.
Clearly, the big opportunity is currently in China, but as Hisense emphasized at CES 2018, it plans to expand the category globally in 2018. And, LG has been successful as well with their line of projectors on a global scale. As a result, the 10% figure above may be a bit conservative.
Such growth is why Philips and many others are very excited about this market segment.