PeriscapeVR has launched a VR Experience Centre at John F. Kennedy International Airport in New York, US. Featuring curated VR, the six-month pop-up will provide more than 70,000 daily passengers with experiences to enjoy while travelling.
The centre is located in Terminal 4’s retail lounge and features freestanding VR towers with 12 stations designed with travellers’ security and awareness in mind. With pricing ranging from $1 to $2 per minute, experiences average approximately 5 to 10 minutes each.
Experiences are grouped into five categories and feature exclusive content from several VR brands. The company says that the experiences have been carefully curated to appeal to a wide variety of air travellers and will transport them to exotic destinations, allow them to draw and create in 3D, personify a famous musician, play games and more.
Paradies Lagardère partnered with PeriscapeVR to be the first airport retail group to offer location-based VR entertainment. The centre, designed by Gensler Architects, features HP’s Windows Mixed Reality headsets and its Z240 Tower workstations.
