Partners Drive Down LG’s OLED Price

Finally appearing on LG’s product pages, the 65EC9700 (known as the EC970V in Europe, seen in Display Monitor Vol 21 No 27) is to go on sale in the USA this month.

The TV is a 64.5″ version of the curved UltraHD OLED model seen at CES this year (Display Monitor Vol 21 No 3). Initial rumours had put the launch in October and the price at $7,000. We now hear that the official price will be $10,000. However, LG’s partners have a habit of heavily discounting its OLED TVs. The 55EC9300, for example, is listed by LG for $7,000 – but is being sold for $3,500. In the USA, a company called Cleveland Plasma is already offering the EC9700 for $6,250.

As a Smart set, the 65EC9700 runs LG’s WebOS. It also features passive 3D and dual play. A 40W 4-channel speaker system is built in. For connectivity, the TV features MHL-HDMI (x4), component, USB 3.0, USB 2.0 (x2), RJ45 and RS232, as well as Miracast and WiDi.

The TV will be released in Europe in October, we heard in June, for