JCDecaux and Estée Lauder Paint Paris Red
Estée Lauder and JCDecaux worked together on a signage campaign in Paris recently. Passers-by could play a slot machine-style game on interactive screens, installed at three bus shelters in the city, to win lipsticks or vouchers. Over the six-day campaign, 1,500 lipsticks and 5,000 vouchers were dispensed. JCDecaux used 42″ LCD screens, with an after-market … Read more