JCDecaux and Estée Lauder Paint Paris Red

By Raverstead
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Estée Lauder and JCDecaux worked together on a signage campaign in Paris recently. Passers-by could play a slot machine-style game on interactive screens, installed at three bus shelters in the city, to win lipsticks or vouchers. Over the six-day campaign, 1,500 lipsticks and 5,000 vouchers were dispensed. JCDecaux used 42″ LCD screens, with an after-market backlight to raise brightness levels for use outdoors. The displays had 1920 x 1080 resolution and reached 1,200 cd/m². They have since been removed.