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ITU-T Accepts G.fast G.9701 Standard

With the 4k/UHD TV adoption, bandwidth requirements for all streaming solutions will go up. So far Netflix requires a stable 15 Mbps connection to stream 4k to the house. Other providers will have similar requirements until the next generation of video codecs may lower that demand somewhat. With 50 Mbps connections available more or less … Read more

JCDecaux and Estée Lauder Paint Paris Red

Estée Lauder and JCDecaux worked together on a signage campaign in Paris recently. Passers-by could play a slot machine-style game on interactive screens, installed at three bus shelters in the city, to win lipsticks or vouchers. Over the six-day campaign, 1,500 lipsticks and 5,000 vouchers were dispensed. JCDecaux used 42″ LCD screens, with an after-market … Read more

JCDecaux Brings Digital Network to Edinburgh Centre

JCDecaux has won a tender to act as the media partner for the city of Edinburgh, Scotland. The company will design, install and maintain 436 advertising bus shelters – the city centre’s first digital screen network. As well as this, interactive ‘LiveTouch’ screens will be installed in Princes Street and 60 large-format billboards (static and … Read more

Metropolis Visits The Big Smoke With Broadsign

Metropolis Digital Media has chosen to use Broadsign’s cloud-based software platform in a new screen deployment on top of black cabs in London next year. 500 screens (the Evolution 2 TXi Media Pod) will be deployed on taxis in the city. Metropolis claims that the number will double in the first year. The Pod consists … Read more

MTS is Ambitious With DTH

Russia’s MTS will launch its own satellite TV platform this year. According to Kommersant, the service will cover 95% of Russia and offer 160 channels, of which 30 will be HD. It will cost RUB1,200 ($25) per year. MTS is aiming at significant growth for the platform, and intends for it to become Russia’s second-largest … Read more