OVAB Reports Mixed Signage Results Across Europe

By Tom Allen
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OVAB Europe has released its first set of surveys covering the European digital signage market in 2015, covering Russia, Poland; Benelux; Italy; and Spain & Portugal. OVAB tracks these areas with the Digital Signage Business Climate Index (DBCI)

Since the previous survey in November/December, Russia’s DBCI has continued to fall; from -22.75, the index is now down to -33.33.

While the outlook for the next six months is better than it was in the November/December survey, only a little more than half (52.4%) of market stakeholders rate their current business as ‘satisfactory’ and 9.5% as ‘good’.

Russia’s signage climate began 2014 well, but began to deteriorate in Q3. Many tenders were revised or postponed due to the falling value of the ruble and a freeze in government-financed projects. Further planned investments are now being put on hold, and competition for the remaining business is expected to become intense.

40% of Russian signage companies hired new staff last year, creating between 30 and 40 new jobs. OVAB now expects that job cuts will begin in Q2’15.