What They Say
We reported last week on Counterpoint’s view of the XR market last week and now it has released data on brand shares in Q1 2021, which was almost three times the market size in Q1 2020 and was driven by the success of the Oculus Quest 2 which hit cumulative sales of 4.6 million.
Senior Analyst Karn Chauhan said,
“The Augmented Reality (AR) segment contributed only 4% in Q1 2021, which was driven by the few enterprise-level deals with AR headset OEMs. The AR consumer segment is still in a nascent stage as most of the compelling use cases are being satisfied by mobile AR. There is also a lack of disruptive mass-market or even mainstream AR headsets.”
Given few new launches planned for 2021 by major players, the Oculus Quest 2 will reign unchallenged, the firm said.
What We Think
It just goes to show what you can do if you get things right in the market. I confess that I didn’t expect ‘all-in-one’ devices to do so well. (BR)
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