This year, Netflix had a strong third quarter on mobile platforms, according to Sensor Tower’s Store Intelligence estimates. The Netflix app grossed $243.7 million in the third quarter of 2018, which represented a 90% year-on-year increase compared to the third quarter of 2017. The streaming app has now surpassed an estimated $1.4 billion in total gross revenue to date worldwide on the App Store and Google Play.
Netflix also saw solid growth in downloads over the course of the third quarter, adding more than 50 million installs. This estimate marks a 16% increase in downloads compared to the second quarter of 2018, and represents an even larger year-on-year growth of 36%, pushing Netflix past 600 million worldwide installs to date.
During the third quarter of 2018, Netflix’s app gained the most new users from the US, Brazil and India, which accounted for 19%, 13% and 10% of downloads respectively. Each of these regions saw growth in installs compared to the second quarter, but none as large as India, which experienced an increase in downloads of more than 100%. In terms of revenue, the US accounted for almost 55% of Netflix’s third-quarter gross revenue. The UK represented the next-largest market at 4.7% of third-quarter mobile earnings.
Netflix’s strong third-quarter numbers helped it maintain its place as one of the top performing apps in the global mobile ecosystem, Sensor Tower said. The app’s third-quarter revenue placed it at number-one for non-game apps, and ranked fifth among all apps, just ahead of Pokémon Go. Netflix also fared well compared to its peers in terms of downloads in the third quarter of 2018, finishing the quarter as the seventeenth most downloaded app.
