Samsung Mobile CEO: Foldable Smartphone Not “A Gimmick Product”

Samsung Mobile CEO DJ Koh mentioned the company’s long-awaited foldable smartphone again at the recent launch event for the Galaxy A9, remarking, “…it may be a niche market, but definitely, it will expand. I’m positive that we do need a foldable phone”. Koh also confirmed that the device will be launched globally.

Speaking to attendees, Koh commented, “You’ll be able to use the device as a tablet with multitasking capability before being able to fold it up into a more portable phone”, and insisted it was not “a gimmick product” that would “disappear after six to nine months”.

However, in an interview at the event, he also said, “When we deliver a foldable phone, it has to be really meaningful to our customer. If the user experience is not up to my standard, I don’t want to deliver those kinds of products”.

It is rumoured that Samsung’s foldable smartphone may finally be formally unveiled at the company’s Developer Conference next month, and Koh previously claimed that the device would be launched in 2018. Earlier this year, The Korea Times reported that it could be priced in the realms of $1,850.