In July, Netflix was accessed by 3,942,000 Dutch people using a smartphone, a tablet or a PC, according to GfK. That equates to 27.5% of the population aged 13 or over, more than all of its rivals put together. In July 2015, only 1.6 million people used Netflix but this increased to 2.7 million in July 2016, so Netflix has been adding over a million viewers each year, and these figures do not include viewing on TV.
However, there are big differences by age. Almost half of those between 13 and 34 (47%) watched Netflix and they paid around 15 visits per month. This figure dropped to under a third (31%) for the 35 to 49 age group and fell to 12% of those 50 and over.
