Millwall Football Club Announces New Stadium Technology Deal with ADI

UK football club Millwall has partnered with stadium technology specialist ADI to install a new LED display at its home stadium, The Den.

The club has invested in ADI’s digiBOARD 10mm perimeter LED display, which has been installed around three sides of the pitch to create its new commercial brand activation platform. ADI says digiBOARD hardware is currently in use at 29 UK and European football clubs.