MevoFit Releases Bold HR Fitness Band with OLED Display in India

MevoFit has launched its new Bold HR Fitness Band in India. The device features a 0.96″ OLED display with smart light sensor technology and gesture support. It’s IP68 dust and waterproof, so it’s suitable for swimming, and it displays “sedentary alerts” to remind users to stay active. The device can track heart rate, sleep, steps, distance and calories burned, among other things.

It also displays the time and weather, and it can be paired with an iOS or Android smartphone via the MevoFit app to display incoming call, SMS and social media notifications. The company says the device has a battery life of 7-10 days. It’s available now, priced at 3,999 rupees (about $55).