Thanks to sixteen-nine for pointing us to a new case study of a project by Prendi in Australia for a beauty retailer, Mecca and its Maxima store. The store has six dual 55″ ‘portrait column’ displays as well as 65″ displays. The store also uses small 10″ displays to give information and show videos to individual clients. The store has a YouTube channel for its videos so that clients can also access the brand when not in store.
Analyst Comment
The BBC recently posted a video showing a make-up application, as well as a review of the London A/R experiment in Covent Garden, London. (Covent Garden To Try AR for Xmas) (BR)
