Madrid Primark Uses 11 LED Displays

Primark has installed 11 10mm pitch ‘transparent’ LED displays and a sound system at its four storey flagship store in Madrid. The installation was designed by Dalziel & Pow and the whole store is intended to offer a consistent A/V experience.

“Primark’s Madrid location was a complex undertaking where the Primark team, Dalziel & Pow and Technomedia set out to push the limits of immersion in retail,” says Technomedia Solutions president John Miceli. “Our Transparent LED technology was the perfect solution for the flagship location. Core focus on design coordination of technology and media development – our hallmark differentiator – helped us achieve every goal we set.”

Primark Madrid 12