Loewe Enters Affordable TV Space

Loewe, the premium German TV brand now closely allied with Hisense, has previewed a new TV series. Known as the Loewe One, it will be the company’s first series with ‘mainstream’ pricing.

40″ and 55″ sizes will be available, with – we understand – both 1920 x 1080 and UltraHD resolution options. They will be smart sets, with several apps pre-installed: Amazon Video, Tidal and others. The 55″ set will feature dual tuners, so users can watch one programme while recording another.

Loewe has not said when it will release the TVs yet, but has announced a starting price of €800, ex VAT.