What They Say
The Korea JoongAng Daily reported that LG Electronics has cut the prices of its OLED TVs in Korea, with a G Series (Evo panel) unit down 17.9% to Won4.6 million ($3,600+ tax).
What We Think
Korean sales tax is 10.00 so I have assumed that the prices quoted in the article included tax. Working that back to UK pricing, it would be £3,121 including UK tax. However, my favourite online TV retailer in the UK, Richer Sounds, is selling the 2020 ‘G’ model at just £2,299 including tax. I’ll be watching out for the 2021 model and pricing, but at the moment sets may be cheaper here than in Korea!
LG is having to work very carefully to try to build volume for its OLEDs without killing the profits that it has been enjoying on its OLED panels. BR)
