Hisense Sees Substantial Growth in MENA Becoming Leading TV Brand

Hisense has seen significant growth in the Middle East and Africa (MENA) region in recent years. In the first half of 2023, Hisense’s sales in the MENA region grew by 23% year-over-year, and the company is now the leading TV brand in the region.

Hisense TV sales saw a positive surge despite a generally slow market growth. The Laser TV category was seen to be the key category driving growth, recording a sales increase of 23% and 125% YoY over 2022 and 2021, according to the company MENA president, Jason Ou. (Source: Hisense)

There are a number of factors that have contributed to Hisense’s growth in the MENA region. One factor is the increasing popularity of home cinema. Laser TVs, in particular, have been very successful in the MENA region. Another factor is the increasing availability of OTT platforms, such as Netflix and Amazon Prime Video. Hisense has also been successful in the MENA region by investing in local partnerships and marketing campaigns. The company has partnered with a number of local retailers and distributors, and it has also launched a number of marketing campaigns that have targeted specific demographics in the region.

There are also a number of interesting trends in the region that may help solidify further gains for the company:

  • The middle class in the MENA region is growing rapidly, and this is creating a new market for high-quality consumer electronics. Hisense is well-positioned to capitalize on this trend, as its products offer a good balance of quality and affordability.
  • The MENA region is becoming increasingly urbanized, and this is leading to a growing demand for home entertainment products. Hisense’s TVs and other home appliances are well-suited for urban living, as they are compact and easy to use.
  • Smart home technology is becoming increasingly popular in the MENA region, and Hisense is a leader in this area. The company’s TVs and other home appliances can be easily connected to smart home platforms, allowing consumers to control their devices with their voice or a smartphone app.

These are just a few of the factors that are expected to drive Hisense’s growth in the MENA region in the coming years. The company is well-positioned to capitalize on these trends, and it is likely to continue to be a major player in the region’s consumer electronics market.