NeuLion, Inc. (TSX: NLN) a leading technology product and service provider that specializes in the digital video broadcasting, distribution and monetization of live and on-demand content to Internet-enabled devices, announced that it has renewed the license agreement with LG Electronics to integrate the DivX® HEVC solution for 4K video streaming across LG’s Ultra HD TV product line.
The technology integration will be showcased at the NeuLion booth (SU9617) at the NAB Show on April 13-16, 2015, in Las Vegas.
The license renewal between LG and NeuLion (which recently acquired DivX, LLC) underscores the growing consumer demand for 4K content and devices. According to DisplaySearch, 4K Ultra HD is starting to reach the masses, with global shipments of 4K-ready screens hitting 6.4 million in 2014. In the U.S. alone, sales of 4K Ultra HD TVs are expected to exceed 4 million units in 2015, according to the Consumer Electronics Association. Strategy Analytics forecasts that one in 10 U.S. homes will have a 4K Ultra HD TV by 2016.
“Building on our strong position in OLED and 4K Ultra HD technologies, as well as LG’s Smart TV leadership with the webOS 2.0 platform, LG is committed to delivering an incredible 4K video experience to consumers,” said Dr. Nandhu Nandhakumar, Senior Vice President, Technology Partnerships & Investments, LG Electronics. “One of the most efficient ways for us to do that is to work with a trusted, knowledgeable partner like NeuLion. We’re equipping our Ultra HD TVs with the NeuLion’s best-in-class DivX® HEVC technology to deliver a superior 4K viewing experience.”
LG selected the DivX HEVC solution, including the DivX secure player technology and DivX DRM (digital rights management), for its robust protection, ease of integration and flexible use-cases. They include secure, MPEG-DASH compliant live and on-demand streaming of OTT and TV Everywhere content and file-based playback of DivX HEVC video up to 4K. The DivX solution also supports an advanced media playback feature set that includes multi-language subtitles, multiple audio tracks, smooth fast forward, quick scene navigation, and resume playback across devices.
“LG is at the leading edge of adopting new technologies, and we’re pleased that this premium TV brand has chosen to globally deploy DivX® 4K,” commented NeuLion CEO Kanaan Jemili, PhD. “NAB visitors will witness the power of our HEVC solutions and enjoy stunning 4K video on LG’s leading 4K Ultra HD television.”
More than one billion DivX devices, including over 30,000 unique models, have shipped worldwide from multiple major consumer electronics brands. DivX, LLC received a 2014 Best Ultra HD Codec award from Ultra HDTV Magazine for its DivX 10 software and MainConcept HEVC SDK.