LG is adding to its Signature showrooms in Germany with two new showrooms in KaDeWe (Berlin) and Oberpollinger (Munich) to add to a showroom in Frankfurt that is run by furniture maker, Thonet, and with other partners. The new stores will be ‘shop in shop’ configurations.
Thonet’s Concept Gallery in Frankfurt
Analyst Comment
Promoting the brand alongside others including furniture looks more sustainable than the idea of single brand LG Signature stores. (BR)
