Leading TV Brands Sign Up to Ultra High Definition Logo

By Helen Vince
subscribe

Five of the world’s biggest TV brands have signed up to the UHD logo developed by DIGITALEUROPE, showing that momentum behind the new video standard is gathering pace.

LG, Panasonic, Philips, Samsung and Sony have all signed up to the logo, which aims to reassure consumers who are considering buying a new TV equipped with the latest video technology.

“We are delighted that so many prestigious brands have adopted our UHD logo,” said John Higgins, Director General of DIGITALEUROPE, adding: “Momentum is building behind the new technology. We anticipate a similar uptake of the Ultra HD logo that we saw with earlier logos.”

DIGITALEUROPE has offered four different logos supporting high definition (HD) quality products, as new technical standards became available: HD ready, HD TV, HD ready 1080p and HD TV 1080p.

The HD logos attracted over 200 signatories and helped drive demand for each previous wave of TV innovation.

The Ultra HD label informs consumers that the display device they are considering buying is compatible with all major sources of Ultra HD content and that it displays this content in Ultra HD format.

Ultra HD display devices have a much greater concentration of pixels than earlier models. With 3840 x 2160 pixels, the new screens are four times more detailed than HD screens which have 1920 x 1080 pixels. The 8 million pixels of Ultra HD allow displaying images with a depth and a clarity never achieved until now.

Participation in the logo programme is open to any brand of display device, provided they sign the license agreement and commit themselves to the quality and interoperability requirements defined by DIGITALEUROPE.

For further information about the Ultra High Definition Logo please check: http://www.digitaleurope.org/Services/Highdefinitionlogos/UHD.aspx