Lay’s Uses DOOH to Promote UEFA Champions League

Crisp brand Lay’s is one of the sponsors of the UEFA Champions League and is offering lots of prizes in its “Cheer for your Favourite” campaign. This includes a Snapchat lens, which fans can use to make “selfies” in their team’s shirt with the crisp pack colour also changed to match their team. In addition this has been extended to a busy shopping mall in Madrid, where a 6-sheet touchscreen poster can be used to create “Cheer of Champions” selfies.