Alex ChoHP has named Alex Cho as president of its personal systems business, effective immediately. Cho most recently served as VP and GM of the company’s commercial PC business group.
As head of the $35 billion personal systems business, he will lead a global technology portfolio spanning PCs, displays and accessories, services, software and immersive computing.
Cho succeeds Ron Coughlin, who is leaving HP to pursue a chief executive opportunity outside the technology sector in his hometown of San Diego in California, United States. Coughlin originally joined the company in 2007.
Ron Coughlin
