A recent advertising campaign by an unnamed utility company has demonstrated the potential of using connected TV (CTV)) and multi-device retargeting for localized advertising. The campaign, carried out through Vizio TVs, employed a precision-targeting strategy focusing on specific zip codes in the company’s service area. The full report is available for download at TVRev.
The campaign centered around targeted ads that were shown on Vizio TVs in both urban and suburban areas, highlighting the versatility of the CTV platform for delivering tailored content in various demographic contexts.
An additional facet of the campaign was the use of multi-device retargeting. This was achieved using Vizio’s Household Connect feature, which allowed the campaign to reach audiences on numerous digital touch points, including smartphones and laptops.
Several key insights were gleaned from the campaign. Audience engagement with the targeted ads led to significant increases in aided awareness and ad recall. This indicates that CTV ads, when precision-targeted, can be an effective tool for advertising.
