The latest Brand Finance Global 500 report put Google’s brand value at US$109 billion and Apple’s at US$107 billion. This ends a five year reign by Apple. Amazon came in fourth place with an estimated brand value of US$106 billion with Microsoft fifth at US$76 billion. Samsung (which moved from seventh to sixth), Verizon and Facebook all made the top ten.
Outside the top 100, Google-owned YouTube climbed 10 places to number 113, beating both LG and Sony which were in 112th and 134th places, respectively. Vodafone dropped 20 places to number 50 whilst Orange climbed two places to come in 51st.
The full report can be downloaded freely.
