Over the past 12 months, seven new companies have joined the HbbTV Association, a global initiative dedicated to providing an open standard for the delivery of broadcast and broadband services through connected TVs and set-top boxes.
The new members include Google, Sky, Italian public broadcaster RAI, Greek public broadcaster ERT, Italian technology solutions provider Kineton and Chinese consumer electronics manufacturer Skyworth.
HbbTV has been adopted in 35 countries around the world so far, the association said, adding that over 300 applications on more than 44 million consumer devices are using its specifications to add features such as interactive services, OTT offers or targeted advertising to linear TV channels. With the latest additions, the HbbTV Association’s membership base rises to 70 companies from all areas of the broadcast and broadband industry.
