US Consumers Positive about ATSC

US researcher, Magid, surveyed more than 1,500 US consumers and found that there is “solid overall interest in and high likelihood to use” the new ATSC 3.0 OTA digital services according to . They are open to purchasing new receivers or look for support in new sets. The researchers tried out services that added additional content and information alongside a live broadcast such as custom audio for different languages or specialised commentaries. Early adopters and young people were the most enthusiastic. 42% of those interested in ATSC 3.0 would be prepared to buy a new TV to get access to the technology.

The findings can be accessed here.