According to the Digital TV Research, Global SVOD Forecasts report, SVOD subscriptions are forecast to reach 546 million by 2022, which is double the 263 million recorded at the end of 2016. Subscriptions in the Asia Pacific region are forecast to overtake North America this year, and Asia Pacific will account for 43% of global SVOD subscribers by 2022, with North America having 31%. In 2016, these figures were 35% and 43% respectively.
Simon Murray, principal analyst at Digital TV Research stated that Netflix’s dominance of global SVOD is dropping from a third of global subscribers in 2016, to a quarter by 2022. However, he believes that the company will have growth by adding 28 million subscribers between 2017 and 2022.
Netflix’s share of global SVOD revenues will fall from 45% this year to 40% by 2022. Despite the falling market shares, Netflix’s revenues will increase by 55% between 2017 and 2022. Total global SVOD revenues will more than double from $17 billion in 2016 to $41 billion in 2022.
The Global SVOD Forecasts report covers 621 platforms in 138 countries.
Global SVOD subscriptions will reach 546 million by 2022
Source: Digital TV Research.
