Exertis has announced plans to split its PC business into two clearly defined channels – B2B and B2C. The business managers for the B2B team will be Chris Shearer, who will be responsible for Lenovo and Fujitsu products, and Chris Godsalve, who will focus on Acer and Toshiba. Tom Pindar will serve as product manager for Dell and Asus. The B2C team will be led by Carl Eagle as business manager and Luke Asekokhai as retail business development manager.