Etulipa, announces the start of an evaluation period, with the first full color display based on its innovative Electro Wetting Display (EWD) technique. The evaluations are conducted at the High Tech Campus Eindhoven and in Brookings, SD USA together with Daktronics Inc. world’s industry leader in designing and manufacturing of large video displays.
The EWD technology has unique properties that fit in with the pursuit of sustainability and care for the environment.
Averaged over day and night, Etulipa full color displays consume only 7 Watts per sqm., tens of times less than the usual digital outdoor displays so that displays can be installed without being connected to the electricity network. That saves costs and time.
The reflective properties imply that there is no light pollution. This makes this display perfectly in line with everyone’s pursuit of greater sustainability so that applying for a permit will be much easier.
Etulipa’s displays are based on its patented 2nd generation EWD technology. Electronic paper (ePaper) displays like these use the ambient light that falls on the display surface and reflect it back to the eye of the observer, resulting in excellent readability under all conditions. Since reflective displays do not emit light but reflect it, they create zero light pollution, are not intrusive, and produce zero emissions. In very low light conditions, like night without street lighting, a backlight lights up the display enough to create same saturated colors as in day light.
Hans Feil, CEO of Etulipa says: “The market for digital displays has been growing for years. At the same time, many consumers have a desire to lower their energy use and become better stewards of our environment. We believe this will drive interest in new kinds of displays with the smallest possible ecological footprint. I am happy that we now show our colors to the world for the first time and demonstrate that there is a sustainable alternative in the world of digital outdoor communication. I am convinced that Etulipa’s Electro Wetting Displays will play an important role in the future of outdoor communication”. Hans Feil emphasizes that the large-scale use of reflective outdoor displays has an enormous positive impact on the living environment and the lives of people. Production in larger quantities will start after the evaluation period”.