The DMI organisation in Germany has drawn attention to Nielsen data on advertising that shows that spending in Q1 rose to €7.99 billion, up 2% on the previous year from €7.83 billion. Print media is declining significantly (newspapers and both consumer and trade magazines)_On the other hand, the OOH segment is growing from €420 to €439 million, an increase of 4%, but DOOH is up a huge 46%, from €67.1 million last year to €99.1 million this time. Conventional OOH spending fell from €352 million to €339 million.
In transport, DOOH is now ahead of analogue, at €24.2 million compared to €17.4 million, while in retail, digital POS media represents €61.9 million compared to €20.3 million for analogue.
POS digital revenues are up in Germany. Image:MultiQ
