Revenues from OTT TV episodes and movies for 19 Latin American countries will grow by $4 billion to $6.43 billion in 2023, up from the $2.47 billion recorded in 2017, according to Digital TV Research. The report shows that the top-five countries will generate $5.32 billion in revenues by 2023, 83% of the regional total. SVoD will remain the region’s largest OTT revenue source, contributing $4.42 billion by 2023. Principal analyst Simon Murray remarked:
“We forecast 48.24 million SVoD subscribers by 2023, more than double the 21.14 million recorded at the end of 2017. By 2023, 28.4% of the region’s TV households will pay for an SVoD package, up from 13.2% at the end of 2017.
Puerto Rico (53.5%) and Mexico (51.8%) will have the highest penetration by 2023. These two countries are the only ones in the region where Amazon Prime operates”.
Benefiting from the availability of Amazon Prime, Mexico will become the SVoD subscriber leader in 2019, despite having 60% of the population of Brazil. Mexico will account for 36% of the region’s SVoD subs by 2023, with Brazil bringing in 27%.
Netflix, Amazon Prime Video, Blim, Movistar Play, Claro Video, Crackle and HBO will together account for 91% of the region’s paying SVoD subscribers by the end of 2023. Netflix will remain the largest pan-regional SVoD platform by some distance, with an expected 23.99 million paying subscribers in 2023 — half the region’s total — down from a two-thirds share in 2017.
