The Consumer Technology Association (CTA) has published its first-ever standard addressing AR/VR technologies. “CTA-2069, Definitions and Characteristics of Augmented and Virtual Reality Technologies” introduces various terms defining emerging consumer technologies such as AR, MR, outside-in-tracking, VR video and images, room-scale VR and X reality (XR).
According to CTA’s Sales and Forecasts report for 2018, VR technology has become a $1 billion sector in the US. CTA projects 4.9 million units will be sold in 2018 — up 25% from 2017 — generating $1.2 billion in revenues (up 18%). Increasing popularity among gamers and a competitive market for AR/VR accessories are among the drivers supporting its growth.
CTA-2069 is now available for free at CTA.tech, joining a library of standards covering key aspects of the consumer tech industry including audio, video, health, fitness, wellness, networking, energy management, custom installation, drones and wireless power.
Analyst Comment
At press time, we hadn’t had time to really absorb or analyse the ‘standard’ from CTA. We’ll return with some comment. (BR)
