Clear Channel Airports has won a deal for the digital signage at the Nashville International Airport, said to be the fourth fastest growing in the US and served 12.2 million passengers in 2016, with 440 flights per day. New facilities under the contract include 58 new digital displays and four video walls. There will be an LCD-based network in the baggage claim area and four ‘digital directories’.
Additionally, a recent Nielsen study shows that nearly 60% of business and leisure travelers believe that advertising in airports is an indicator of high-quality brands and products, and more than three-quarters of leisure and business travelers say they notice airport digital ads, with over one-third of travellers surveyed confirming they’ve visited a website or used an app to find out more about a product or service they saw advertised inside an airport.
