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Growth and Innovation Drive 20.7% Growth in Out of Home (OOH) Advertising

by Artem Alekseenko

The out of home (OOH) advertising industry is experiencing strong growth and offers promising investment opportunities. The rapid adoption of digital and data-driven strategies, coupled with the growing importance of technology and direct-to-consumer brands, …

Tags:Advertising| DOOH| OAAA

Smart TVs Outpace Bridge Devices for Streaming Video in Connected Homes

by Artem Alekseenko

According to Aluma Insights, in the early days of connected TV, consumers used various bridge devices to connect high-speed internet services to home televisions. However, as costs decreased, smart TV penetration increased, and today, …

Tags:Aluma| Analytics & Tools| OTT TV| Smart TV| SVOD

Ströer Publishes Green Report for DOOH as Part of Annual Reporting

by Artem Alekseenko

Ströer released its fourth Group Sustainability Report 2022, which coincides with its Annual Report for the first time. The report details Ströer’s sustainability strategy and covers four sub-areas: Environment, Employees, Business Partners & Society, …

Tags:Stroer

Apple’s Mixed Reality Headset Can’t Defy the Laws of Physics

by Karl Guttag

The learning curve for MR technology is slower than that of semiconductors, as many factors are nearing the limits of physics. Even the world’s biggest tech company has to face that reality.

Tags:Apple| Google Glass| Hololens| meta| Mixed Reality| Moore's Law