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ATSC

Bipartisan Group of Senators Push FCC on ATSC 3.0

by Shawnee Blackwood

Although over 60% of Americans currently have access to Next Gen TV, some markets still face challenges, such as capital and spectrum constraints, particularly in rural and urban areas. A bipartisan group of senators …

Tags:ATSC 3.0| FCC

Growth and Innovation Drive 20.7% Growth in Out of Home (OOH) Advertising

by Artem Alekseenko

The out of home (OOH) advertising industry is experiencing strong growth and offers promising investment opportunities. The rapid adoption of digital and data-driven strategies, coupled with the growing importance of technology and direct-to-consumer brands, …

Tags:Advertising| DOOH| OAAA

Smart TVs Outpace Bridge Devices for Streaming Video in Connected Homes

by Artem Alekseenko

According to Aluma Insights, in the early days of connected TV, consumers used various bridge devices to connect high-speed internet services to home televisions. However, as costs decreased, smart TV penetration increased, and today, …

Tags:Aluma| Analytics & Tools| OTT TV| Smart TV| SVOD