Bitkom Predicts German CE Decline

By Bob Raikes
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Revenue from consumer electronics (CE) sales in Germany in 2015 will fall 3.3% YoY, to €10.2 billion. The forecast is presented by trade association Bitkom, based on data from the European Information Technology Observatory (EITO).

While the rapid 15% decline seen in 2013 has not stopped, it has slowed considerably. The market’s performance continues to get better due to sales of multifunctional IT equipment; however, Smart TVs and digital cameras are still under price pressure. Almost half (44%) of Germany’s CE revenue is generated by flat-screen TV sales, which are expected to fall 1.5% in 2015 to €4.7 billion. 75% of this figure will be generated by connected TVs.

Digital camera sales are also falling, expected to decline 11% to €1.1 billion, as low-cost models are increasingly replaced by smartphones. Demand for high-end cameras is increasing, however.