BenQ had a booth with API, but it was one of the biggest and best staffed. We were guided around the booth by industry veteran, Thomas Müller. Part of the booth showed the POS, stretch and LFD displays that the firm had shown at ISE (BenQ Clear in B2B Push). It’s still early in this market for BenQ, but we are confident that the focus that the firm has developed in this direction will pay off.
Mueller told us that the it has had considerable success with the BL3201PT 32″ UltraHD monitor which has recently had its list price reduced from €680 to €649. Ordinarily this would not have been worth remarking, but several vendors have had two or more price increases in recent months as the Euro has weakened so any reduction is unusual.
A new monitor with the same resolution is the BL2711U, which is a 27″ model and BenQ will also introduce a 24″ model, the BL2420PT. The BL2711U has 300 cd/m² of brightness and 4ms response. Vertical adjustment is supported (140mm) and there is a pivot function. Dual 3W speakers support sound use and there are dual HDMI ports, a dual link DVI-D and DisplayPort as well as 4 USB ports. Both are based on AHVA (IPS) panels from AUO.
The SW2401PT is in interesting model. It has a number of special settings so that colour and brightness adjustments can be stored in memory and then recalled using a “puck” switch that normally sits below the display. The 23.8″ model has 2560 x 1440 resolution.
A new product that was not on the booth will be a 35″ 21:9 model with a 2520 x 1080 curved panel. No details or timings are available yet.
In projection, BenQ now claims top sales position in Germany and wants to keep moving upmarket. The SU917 is a new 1920 x 1200 projector for business use and BenQ plans a full laser projector later in the year. The SU917 has 5,000 ANSI lumens of brightness, 7,000:1 contrast and a 1.5:1 zoom lens. Audio is supported by a 10W speaker system.
Müller told us that the World Cup had definitely boosted projector sales in Germany last summer, but to his surprise, the trend had continued and sales were very good in Q4.