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Beamr Updates its HEVC Encoding Technology

Beamr

BeamrBeamr Imaging said that it has developed a content-adaptive HEVC software encoder, Beamr 5x that is said to produce HEVC video streams that are 50% smaller than the previous version, Beamr 5. The company claims to be able to deliver 1080p content in under 2 Mbps and UltraHD HDR at under 10 Mbps, while maintaining video quality. The encoder exploits Beamr’s perceptual optimisation technology.

“Beamr’s technology has been widely validated by the industry and is in use by major customers in Blu-ray, streaming, and broadcast workflows. With the acquisition of Vanguard Video, Beamr took an important step toward bringing our critical contribution of bitrate savings to the video encoding industry,” said Beamr President, Eli Lubitch.

Beamr 5x will be made available as a software SDK. The firm claims that benchmarked against other advanced codecs such as VP9, Beamr 5x offers an “enormous” performance, quality, and playback ecosystem lead as all output streams are fully inside the standard of HEVC and 100% compatible with popular ABR streaming mechanisms such as MPEG-DASH and HLS.