The recently concluded AWE2023 trade show, held at the Shanghai New International Expo Centre, offered a comprehensive and immersive experience for attendees, demonstrating the latest innovations in smart living. With the theme “Smartize the Future,” the four-day event covered a range of cutting-edge technologies, including home appliances, consumer electronics, smart homes, digital products, entertainment, IoT, AI, wearables, VR/AR, connected vehicles, and robotics.
We are at the Appliance & Electronics World Expo #AWE2023 in Shanghai! TCL NXTWEAR S has become a star at the mega event👏 The #XRGlasses' stunned visitors with an immersive 3D view and extraordinary stereo sound. Welcome to join us at AWE till April 30!🥳 #AR #XR #NXTWEARS #TCL pic.twitter.com/nKo6WmSw6j
— TCL AR Glasses (@tclarglasses) April 28, 2023
Spanning over 150,000 square meters and 13 exhibition halls, AWE2023 attracted more than a thousand exhibitors, including world-renowned companies and suppliers of core components. The event saw a record 350,000 visitors, with a significant increase in international attendees compared to previous years.
Live performance of VR painting at Hisense booth in AWE 2023 Shanghai#VR #VRartist #TiltBrush pic.twitter.com/cJHDX5beID
— KudoAlbus (@kudoalbus) April 29, 2023
The integration of 5G and AI technologies played a central role in driving the development of smart homes. Companies like Haier and Huawei showcased their smart home solutions, with Haier’s Smart Home Brain platform offering seamless and personalized experiences, while Huawei unveiled its HarmonyOS-powered Whole House Smart Space 3.0, enabling smart connectivity between people, vehicles, and homes.
Global display giants Samsung and Sony presented their flagship TV models, the S95Z and A95L, respectively. Samsung’s 89-inch MicroLED made its global debut, and TCL’s MiniLED TV boasted a peak brightness of 5000 nits. In the 8K arena, Hisense introduced the world’s first 8K laser TV, and Sharp revealed the world’s first 120-inch 8K flagship TV.
Renowned home appliance brands like Miele, Bosch, Siemens, Fisher & Paykel, Electrolux, and Gorenje, along with Chinese manufacturers Gree, Fotile, Robam, and Vatti, showcased smart products focused on health, low-carbon emissions, and integrated design. Bathroom accessory, cleaning, beauty, and personal care companies such as HEGII, Arrow, Lexy, and Ecovacs also presented solutions to improve daily life.
AWE2023 explored a variety of smart home applications, extending to outdoor activities like travel and camping with new energy vehicles showcased by Huawei, Samsung, and Skyworth.
The event featured a live streaming campaign, attracting major media outlets and e-commerce platforms to launch May sales promotion. On social media, AWE2023 generated tens of millions of discussions and over 320 million reads, reflecting its immense popularity.
The AWE Summit 2023, titled “Innovation for Real Change” and “Future Home 2035,” discussed the innovative direction and green development goals of home appliance companies, envisioning a promising future for the industry. The AWE Award Ceremony also made a much-anticipated return after a two-year hiatus.
Overall, AWE2023 presented a fascinating glimpse into the future of smart living, setting the stage for continued advancements in technology and sustainable development.
