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Adidas Wearables Division Closes

Adidas has closed the division that it was using to develop wearables, the Digital Sports unit. A report has said that 74 jobs will be lost or re-assigned as the company is moving its focus to developing apps. The firm has confirmed that it is still going ahead with a special version of a Fitbit device, the Fitbit Ionic smartwatch. (Worldwide Wearables Market Grows 10.3% in Second Quarter) The company has been in wearable technology for around fifteen years.

Adidas is still collaborating on the Fitbit Ionic