What They Say
Bloomberg reports that Meta Platforms Inc is considering buying AdHawk Microsystems Inc of Canada. which has an eye tracking system that does not use cameras and is claimed to be more accurate and can capture hundreds of high-quality data points per second. The glasses use an integrated inertial measurement unit. Last year the firm said:
“Once the patient is wearing the AdHawk MindLink glasses, they just launch the app and tap “start tracking.” The system is so fast it can accurately predict where a user will look next–up to 20 milliseconds before their eyes fixate–and gaze is captured 500 times per second with better than one degree of accuracy.”
The glasses cost $10,000 and there is a video here. They are based on a laser beam scanner using a MEMs device.
AdHawk, whose investors include the venture capital arms of Samsung Electronics Co., HP Inc. and Intel Corp., has raised nearly $17 million in funding, according to Crunchbase.
What We Think
This was intriguing to me. I won’t repeat my regular rant about ‘If you know where I’m looking, you know what I’m interested in’. It’s intriguing to see a non-camera-based method that is said to be lighter in processing load than tradtional methods. (BR)
