Technology industry analyst, Technavio, predicts that the global IPTV market will grow by nearly 16% between now and 2021.
The study collates a range of data from a variety of sources. An increase in the quality, performance and availability of internet services and the prevalence of connected devices are cited as reasons behind the impressive growth potential.
The company is also basing its estimations on the continuing shift from conventional cable television to video on-demand and set top boxes featuring interactive services like electronic programme guides.