What Display Daily thinks: Karl Guttag has evangelized the limitations of mixed reality, virtual reality, and augmented reality displays with a great deal of technical know-how and depth. That hasn’t stopped the flow of product announcements, the investment, and the general sense of that every release is a moon shot.
Where is the long term ROI in these devices? What are the compelling use cases? Why do people insist on seeing these approaches as somehow being about productivity? Or enhanced experiences?
I don’t think that you can look at 3D and holographic displays any differently but is that the wrong way to approach these products? We just did an interview with Lenovo about its approach to 3D displays, and Looking Glass just launched the product below. Do they have to surmount the same arguments about efficacy and ROI? I could say, yes, they do, but the level of investment and activity isn’t going to diminish.
It’s just hard to find a focal point for these technologies, a way to pinpoint the value proposition in a way that resonates.
Looking Glass Launches Portable Holographic Display
Looking Glass has launched a Kickstarter campaign for its new portable holographic display called Looking Glass Go. The campaign has already raised over 3 times its $50K goal, at $150K so far. Looking Glass Go claims it is the world’s first portable holographic display. It can transform 2D photos and images into 3D holograms without needing a VR/AR headset. Users can also chat with AI-powered 3D characters.
Pre-orders started at $199, the device will start shipping in summer 2024 on a first come, first served basis. The MSRP will be $300.
Key features of Looking Glass Go: 6″ holographic display with high resolution and pixel density, works with 2D images from phones/photos to create 3D holograms, includes software suite for creating holographic apps and characters. The target audience is tech enthusiasts, 3D creators, artists exploring AI, and imaginative brands who want to stay at forefront of spatial computing, according to the company.
