DSCC is reporting iPhone 14 panel shipments are tracking 3% higher than the iPhone 13 series in the June-June period, driven by a 17% increase in iPhone 14 Pro models. In Q2’23, iPhone 14 panel shipments are expected to reach 29M units. Over 12 months, iPhone 14 Pro Max leads with 34% market share, followed by iPhone 14 (30%), iPhone 14 Pro (27%), and iPhone 14 Plus (10%). iPhone 15 panel shipments in June-July are estimated to be 100% higher than iPhone 14 series, with Pro models accounting for a 58% share. iPhone 15 features larger screens, A16 Bionic/A17 Bionic chipsets, and other enhancements.
Due to industry inventory corrections, macroeconomic headwinds, and softened demand, iPhone 14 panel shipments fell 22% in June compared to iPhone 13, with a 10% decline in May. iPhone 14 Pro models continue to perform well, with a cumulative share of 62% compared to iPhone 13 Pro models. Total panel revenues for iPhone 14 are 8% higher, with 4% higher blended ASPs.
BOE overtook SDC in March 2023 with a 39% share, driven by iPhone 14 and iPhone 13 growth. SDC regained leadership in April with a 63% share in May. SDC dominates Apple’s OLED business for iPhone 14 series, while LGD and BOE have smaller shares. BOE’s aggressive pricing helped it gain share, while SDC cut prices to regain market share.
