Snap has unveiled AR Enterprise Services (ARES), a new enterprise solution for businesses to integrate Snap’s Augmented Reality (AR) into their owned and operated channels. ARES’ inaugural offering is for retail, and among the first group of customers are Goodr, Princess Polly, and Gobi Cashmere. Each of these companies has been using various products from Fit Finder to AR Try-On, which are features that make up the company’s new Shopping Suite.
| Company | Industry | AR feature | Performance |
|---|---|---|---|
| Goodr | Eyewear | AR Try-On and interactive 3D Viewer technology | 81% uplift in add-to-cart and 67% uplift in conversion for mobile device users, leading to a 59% increase in revenue per visitor |
| Princess Polly | Fashion | Fit Finder and AR Try-On features | Over 7.5 million shoppers had a 24% reduced return rate than shoppers not using the technology |
| Gobi Cashmere | Clothing and accessories | Fit Finder recommendations and AR Try-On features | The conversion rate was 4× higher for shoppers using the feature, providing personalized experiences to 1 in 4 shoppers. |
ARES unifies Snap’s AR technology with technologies from Snap’s acquisitions of Vertebrae, Fit Analytics, and Forma over the last two years, which built the groundwork for Snap’s AR enterprise offering. The Shopping Suite is ARES’ first solution, a suite of products and services which provides 3D Viewer, AR Try-On, and Fit Finder, embedded directly inside retailers’ own apps and websites. ARES’ Shopping Suite will be widely available to customers in Q2 and includes AR shopping for apparel, footwear, and accessories. Shopping Suite also includes:
- Dedicated services and support: Businesses can leverage dedicated services for AR asset creation and robust technical implementation support. The Shopping Suite’s AR asset creation services help businesses create digital versions of their apparel, footwear, and eyewear products using proprietary photogrammetry hardware and machine learning creation pipelines to deliver high-fidelity assets optimized for end-user performance.
- Enterprise tools to manage assets and integrations: Businesses can manage and optimize their AR assets and integrations, measure performance analytics, and receive dedicated Shopping Suite support.
- Experience delivery: Businesses can integrate our AR Try-On, Fit Finder, and interactive 3D Viewer technology into their own apps and websites, offering shoppers the ability to receive accurate fit and sizing recommendations, try-on or view products in augmented reality, and interact with products in 3D.
