Microsoft and Snap Join Forces to Bring Snapchat Lenses to Teams

by Shawnee Blackwood

In a move to inject some fun and creativity into the virtual workspace, Microsoft and Snap have announced the integration of Snapchat Lenses into Microsoft Teams, a platform used by 280 million people monthly …

Tags:Augmented Reality| Microsoft| Snap

Snap AR Wants to Enable Businesses and Brands to Integrate

by Omid Rahmat

Snap has unveiled AR Enterprise Services (ARES), a new enterprise solution for businesses to integrate Snap’s Augmented Reality (AR) into their owned and operated channels. ARES’ inaugural offering is for retail, and among the first group …

Tags:Augmented Reality| Snap

Snap AR Brings Real-Time Ray Tracing to Phones

by Omid Rahmat

Four years ago, Snap acquired Adshir’s real-time software-based ray-tracing technology and has now deployed it for use on any smartphone. It may not get the big press that Meta gets with every VR pronouncement, …

Tags:Augmented Reality| Snap