Ultra HD is on track to become an established feature of TVs by 2020, according to Strategy Analytics’ latest predictions. Falling prices, increased retailer support and strong customer satisfaction are the main reasons for Ultra HD TV’s success.
Strategy Analytics now predicts that global sales of Ultra HD TVs this year may exceed 30 million units, and by 2020 61% of annual TV sales will be Ultra HD. The analyst firm also predicts that more than 20% of households in leading markets will be using Ultra HD services from pay TV or online video providers by 2020.
Familiarity with Ultra HD continues to rise. In Strategy Analytics’ August 2015 survey of 2000 US consumers, nearly two thirds of people have heard of Ultra HD, and 30% now claim to have seen Ultra HD TV in a home, retail store or other location. Ratings of Ultra HD video quality remain extremely high, with 95% of people saying they were extremely or somewhat impressed.
“Ultra HD is rapidly becoming a de facto standard in the large screen TV market,” notes David Watkins, Director, Connected Home Devices. “As prices fall, tier one vendors like Samsung, LG and Sony are now looking to entice customers with enhanced UHD TVs which add wider colour gamut and high dynamic range capabilities.”
“Early consumer reaction makes it clear that Ultra HD is here to stay,” says David Mercer, Principal Analyst. “Service providers in pay TV and online video are now responding to this demand by launching new Ultra HD services and we expect this to be a major trend in the TV industry in the next few years.”
