LG had a section of the API booth, but also had a meeting room in the IC building in the middle of the Messe where the desktop monitor business was demonstrating its new range. The team was in positive mood as it has been very successful with selling 21:9 monitors – as we reported in our IFA report, the country is said to have the largest global sales in LG. As a result, the sales team has been feted by the Korean Head Office and staff were wearing commemorative pins that had been awarded.
There is a new B2B series that is being known as the MB67 series which is intended to boost LG in the upper ends of the market. An innovation for LG is a presence detector that can detect whether a user is close to the display. There will be a 24″ 1920 x 1200 format monitor (this size and resolution remains strongly in demand in Germany) and there will also be a 27″ version, although this has just 1920 x 1080 resolution.
The mainstream business line is also being updated (to the MB37 range) with an increase in the degree of height adjustment that can be achieved.
In May, LG will launch a new business line of 21:9 monitors – a pre-production prototype was being shown with some swivel capability and around 130mm of height adjustment, although the stand design is not yet final. Pricing for the 34″ version is expected to be €649, with the 29″ at €500, although, as with all pricing at the moment, final pricing will depend on currency issues between now and the launch.
Finally, there will be a new 27″ UltraHD monitor in the UM67 line in June.
