BETT is Europe’s premier trade show for technology in education, with each year seeing a growing international presence. Many of the company representatives whom we talked to at the show remarked on this. The Nordics and the Netherlands are particularly well-represented, but we heard accents from all over Europe – and even further afield, including China and Israel. (German was relatively scarce, I think, but there is a German show coming up in the next few weeks – Man. Ed.)
The show is in an awkward place for technology vendors, sandwiched between CES (for consumer product launches) and ISE (for B2B products), so software is a growing part of many companies’ offerings. Increasingly there are stands dedicated purely to new software applications, which would not have been the case even five years ago.
BETT Looks to Software
By Tom Allen
